PURE arranged a party called Ferrari Family Voyage where the Spring/Summer 2015 collection of Ferrari Store was shown, which become the first fashion show in the history of the renowned brand.

We created a spiritual atmosphere of a family trip to an Italian resort for 120 guest who arrived at Rodina Grand Hotel & Spa. The children were enjoying an improvised playroom with toys from Ferrari, while the adults gathered in the Bibilioteka Hall – the venue where the actual fashion show took place with some 25 fresh looks.

The event provided for 36 subsequent publications in the media and over 300 references in social networks.