Creators of WHATEVERPEOPLE, which produces sweatshirts and T-shirts, say about their brand:”By Friends for Friends”. This is a new perspective company, which is being promoted by PURE Agency.
Independent creative members of this young ambitious brand from Russia are confident that even in daily routine there is a place for real art. WHATEVERPEOPLE clothing designed for real yuccies (young urban creative), for those who feel free from the consumer society. There are paintings of talented artists on sweatshirts and T-shirts of the brand. According to plan of the creators, this will demonstrate the world the beauty and originality of contemporary art, bring it to the streets and squares of cities, remind it in the subway and other places far from the museums and galleries.